AggieVision: Advertising Design

Ignite your creativity with AggieVision: Advertising Design. Step into the dynamic world of visual communication, where students explore art history, design principles, and cutting-edge technologies shaping the advertising landscape. From mastering Adobe Creative Suite to honing digital design and illustration skills, our program equips students with the tools to thrive in the industry. 

Dive into courses covering everything from layout techniques to portfolio development, preparing you for a successful career in advertising and beyond. Earn prestigious Adobe certifications in Photoshop, Illustrator, Premier Pro, and more, setting the stage for boundless opportunities in the ever-evolving realm of visual storytelling. 

Program Overview

Advertising Design provides students with orientation experiences and laboratory safety for working in an advertising design studio environment. Topics of study include art history, art production, art criticism, design elements and principles, and materials and media utilized in the field of visual communication. Particular emphasis is placed on related academic skills. Instruction also includes information regarding various computer operations, applications and procedures, type styles, desktop publishing, layout and design techniques, mechanical production files, formats, and technology in the workplace. 

Courses Offered

• Introduction to Advertising Design (Required Foundation Course)
• Digital Design
• Graphic Illustration
• Studio and Portfolio
• CTE Lab in Arts, A/V, Tech, & Communications
• Senior Career Pathway Project - Arts, A/V, Tech and Comm.

Credentials Students Can Earn

• Adobe Certified Associate - After Effects
• Adobe Certified Associate - Photoshop 
• Adobe Certified Associate - Premiere Pro
• Adobe Certified Associate - InDesign
• Adobe Certified Associate - Illustrator 
• Adobe Certified Associate - Dreamweaver 

Employment Outlook

Our Advertising Design pathway provides a solid foundation for various entry-level positions in the field, and further education can lead to more advanced career opportunities with greater responsibilities and higher earning potential. 

For students graduating from an advertising design program without pursuing further education, there are several entry-level job opportunities available in the field. These may include:

• Graphic Designer: Graphic Designers create visual concepts using computer software or by hand to communicate ideas that inspire, inform and captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines and corporate reports. 

• Digital Marketing Assistant: In this role, graduates assist in the creation and implementation of digital marketing campaigns. They may work on social media graphics, email newsletters, website banners, and other digital assets to promote products or services. 

• Production Artist: Production artists assist in the finalization of advertising materials for print or digital distribution. They ensure that designs meet technical specifications and are ready for publication including preparing files for printing or online display. 

• Marketing Coordinator: Marketing coordinators support marketing efforts by assisting in the creation of marketing materials, coordinating promotional activities, and maintaining marketing databases. THey may work closely with advertising design teams to ensure brand consistency across various channels. 

• Junior Copywriter: While not directly related to design, some graduates may find opportunities as junior copywriters, assisting in the creation of written content for advertisements, marketing campaigns and promotional materials. 

For students interested in advancing their careers and taking on higher-level roles, pursuing higher education, such as an associate’s or bachelor’s degree, can open up additional opportunities. Jobs that may require further education include:

• Art Director: Art directors are responsible for the visual style and imagery in print and digital advertising campaigns. They oversee the work of graphic designers and other artists, ensuring that the overall aesthetic meets the client’s objectives. A bachelor’s degree in graphic design, fine arts, or a related field is typically required for this role. 

• Creative Director: Creative directors lead creative teams in developing advertising concepts and campaigns. They provide artistic direction and strategic guidance to ensure that advertising materials effectively communicate the client’s message and brand identity. A bachelor’s degree in advertising, marketing, or a related field, along with extensive experience in the industry, is usually required. 

• Brand Manager: Brand managers oversee the development and implementation of branding strategies to promote products or services. They work closely with advertising and design teams to ensure that branding efforts align with the company’s goals and resonate with the target audience. A bachelor’s degree in marketing, business administration, or a related field is typically required for this role. 

• Digital Designer: Digital designers specialize in creating interactive and multimedia content for online advertising campaigns, websites, mobile apps, and other digital platforms. They may have expertise in web design, user experience (UX) design and multimedia production. A bachelor’s degree in digital design, interactive media, or a related field is often required. 

Student Organization

Future Business Leaders of America (FBLA) is a nonprofit student organization committed to preparing today’s students for success in business leadership. With over 70 years of developing future business leaders, Alabama FBLA develops members’ leadership potential and business content knowledge, preparing them for college and career. FBLA is an important partner in the success of school-to-work programs, business education curriculums, and student leadership development.

Faculty Contact

Sarah Hudgins | sarahhudgins@albertk12.org